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Ogilvy Cyprus receives Grand Award Performance Marketing Agency of the Year!

20/05/2022
We are honoured to be awarded the Grand Award Performance Marketing Agency of the Year , as well as...
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Ogilvy Named Global Network of the Year by Campaign Magazine

12/05/2022
Ogilvy has been named Global Network of the Year by Campaign magazine, as part of its 2021 Global...
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Our Actions Matter: Planning for Positive Impact

22/04/2022
Last year’s United Nations Climate Change Conference—commonly referred to as COP26—was billed as...
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Ogilvy On: Burnout – A Mental Health Burden

21/04/2022
Mental wellness is a growing topic of interest, its impact is becoming more widely understood. And...
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Sustainable CX: The Journey to Creating Sustainable, Inclusive, Lasting Business Growth

20/04/2022
The biggest challenge faced by organizations today is how to continue to grow and make a profit...
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The Behavioral Science Annual 2022

26/03/2022
The latest edition of Ogilvy On is all about Behavioral Science. Our presenters discuss a...
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Ogilvy Becomes Only Agency Network to Secure Top Rankings on Both WARC’s Creative 100 & Effective 100

20/03/2022
NEW YORK — March 18, 2022 — On the heels of being named the most creative agency network in the...
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The Changing Look of Loyalty

14/03/2022
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy,...
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Big Ideas From the Big Game (Or Rather, the Breaks in Between)

24/02/2022
Contributors to this report: Elise Alverson, Aakriti Goel, Jaime Mougan, Amanda Ortiz, Olivia...
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It's an honor to be named Hellenic Bank's creative agency

31/01/2022
A creative alliance of 25 years continues! We thank Hellenic Bank for choosing Ogilvy Cyprus as...
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Big Ideas From the Big Game (Or Rather, the Breaks in Between)

Thursday 24 February, 2022
by ogilvy

Contributors to this report: Elise Alverson, Aakriti Goel, Jaime Mougan, Amanda Ortiz, Olivia Rindone, and the Ogilvy Chicago Strategy Team.

The Super Bowl stands out to advertisers for a reason. It goes far beyond the impressions reached on the screen - people talk about their favorites and least favorites, news sources write summaries, and you truly can’t put a price tag on the conversation that extends beyond the event itself.

As one of the most iconic and “all American” events of the year, the Super Bowl shows us the prevailing sentiment of our present society. This year’s spots were a showcase of the reality we find ourselves in today: simultaneously venturing into an unfamiliar and exciting new reality, while also staying rooted in the past.

While some are ready to be future-proof, others are a bit more future-aloof.

Our report dives into the trend-setting spots from this year's big game and provides takeaways and implications for marketers and brands.

Read here the "Big Ideas From the Big Game (Or Rather, the Breaks in Between)".

 

Author: Antonis Kocheilas 

Antonis Kocheilas is Ogilvy's  Global Chief Executive Officer, Advertising.