Contributors to this report: Elise Alverson, Aakriti Goel, Jaime Mougan, Amanda Ortiz, Olivia Rindone, and the Ogilvy Chicago Strategy Team.

The Super Bowl stands out to advertisers for a reason. It goes far beyond the impressions reached on the screen - people talk about their favorites and least favorites, news sources write summaries, and you truly can’t put a price tag on the conversation that extends beyond the event itself.

As one of the most iconic and “all American” events of the year, the Super Bowl shows us the prevailing sentiment of our present society. This year’s spots were a showcase of the reality we find ourselves in today: simultaneously venturing into an unfamiliar and exciting new reality, while also staying rooted in the past.

While some are ready to be future-proof, others are a bit more future-aloof.

Our report dives into the trend-setting spots from this year's big game and provides takeaways and implications for marketers and brands.

Read here the "Big Ideas From the Big Game (Or Rather, the Breaks in Between)".

Author: Antonis Kocheilas 

Antonis Kocheilas is Ogilvy's  Global Chief Executive Officer, Advertising.