Our Work

EKO Smile App | Ζήσε Με Χαμόγελο

Overview

Hellenic Petroleum Cyprus (EKO) wanted to launch the EKO Smile mobile application in order to better serve its customers and to actively participate in the digital transformation, having as an ultimate goal to make consumers' lives easier and reward them for their transactions at EKO gas stations.. The app was created to turn consumer transactions with EKO into an even more enjoyable experience, any time of the day. We created a 360 campaign to communicate the smart and complete digital solution for mobile phones which included a TV Spot, Radio Spot, Digital Campaign and content for EKO smile app, and various PR activations. In this project we also handled the Digital Performance activation and helped the EKO Smile App to achieve thousands of downloads across Android and IOS devices maintanining a high user egagement at the same time. 

EKO Smile App managed to win various awards such as: Silver Award: Best in Performance Marketing, Bronze Award: Best in Social Media Marketing EKO Smile App (Cyprus Digital Marketing Awards 2020), a Silver Award: Mobile Advertising & Marketing (Cyprus Mobile Excellence Awards 2020), a Gold Award - Digital Campaign EKO Smile App (Cyprus Retail Excellence Awards 2020)

 

Capability
Brand Strategy
Advertising
Customer Engagement & Digital
Performance Marketing
Media