IKEA | Μια Καινούργια, Καλύτερη Μέρα Ξεκινάει Από Το Σπίτι

Social Responsibility is a concept inextricably linked to the activities of IKEA. IKEA needed to launch a sustainability campaign under two concept pillars; Health & Sustainability and Circularity & Care for the planet.  The campaign Simple Changes for a More Sustainable Life (Μια καινούργια, καλύτερη μέρα ξεκινάει από το σπίτι), aimed to promote a more sustainable lifestyle at home with IKEA. It highlighted how consumers can respond to a more sustainable lifestyle easily and economically. The campaign was delivered through TV, Radio, Digital Communications and PR activations. The TV spot was an adaptation of the TV spot that Ogilvy Greece has created for IKEA Greece, while all other materials were produced by Ogilvy Cyprus. Influencer Marketing  and Native Media articles were also used for awareness and engagement purposes.