IKEA | Now in Limassol!

IKEA Cyprus launched its new store in Limassol, IKEA Plan and Order Point, and needed a launch campaign to promote it. We developed a 360 communication plan which included a series of media communications such as TV and Radio, Digital campaigns, and PR activations. The concept “An exciting new IKEA shopping experience in Limassol” followed a strategy for reaching a new target audience through the showcasing of inspirational room settings focused on helping customers discover products and solutions suited for everyday living.