Our Work

Papantoniou Supermarkets | Ήρθαμε Στη Λευκωσία!

Overview

Papantoniou Supermarkets, one of the biggest retailers in Cyprus, decided to open the first Papantoniou supermarket in Nicosia. We implemented a 360 campaign which included a TV spot, Radio Spot, OOH, Digital and PR Activations. The campaign had an emotional appeal while communicating the values and philosophy of Papantoniou Supermarkets brand. 

We organized various instore events which included cooking demonstrations, live links in collaboration with established Radio stations, kids activities and at the same time we created Digital, instore and Radio Competitions with big and small prizes for the consumers.

The campaign won 2 Silver Awards (Cyprus Retail Excellence Awards 2020) regarding our Digital campaigns for the new store.

Capability
Brand Strategy
Advertising
Customer Engagement & Digital
Public Relations & Influence
Performance Marketing
Media