In a special issue of the local business magazine and portal In Business, the Ogilvy Cyprus team gave their insights regarding the greatest communications, advertising, and marketing trends in the upcoming year.

George Zarogiannis, the CEO, points to a shift towards new technology trends, increasingly moving away from traditional ways of communication, advertising, and marketing, while highlighting the importance of content, suggesting that it will remain the king. At the same time, he explains why it is very difficult to predict the course of advertising spending in the year ahead.

Moreover, he talks about the challenges the world faces after the COVID-19 pandemic, inflation, and the recent events in Ukraine, and how these have affected brands and therefore the overall advertising industry.

Also, the most important people who work with us, have been introduced to the public, so everyone knows their achievements and responsibilities.

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