NEW YORK — March 18, 2022 — On the heels of being named the most creative agency network in the world for the second consecutive year by World Advertising Research Center (WARC), Ogilvy is proud to announce that WARC has also named Ogilvy among the most effective agency networks in the world. WARC’s annual Effective 100 ranking recognizes the most effective agencies, networks, and campaigns in the world. Ogilvy ranked as the #2 overall agency network for effectiveness with five Ogilvy offices ranking among the top 50 individual agencies on the Effective 100: Ogilvy Sydney (#2), Ogilvy Mumbai (#5), DAVID Miami (#19), Ogilvy Taipei (#34), and Ogilvy Shanghai (#42). Ogilvy is the only agency network to rank in the top three spots on both the Creative 100 and Effective 100.
Devika Bulchandani, Ogilvy’s Global President, said: “It is an incredible honor to be the only agency network to secure top rankings on both the WARC Creative 100 and Effective 100 lists. This accomplishment reflects our commitment to valuing creativity and effectiveness equally, epitomized by David Ogilvy’s famous promise, ‘We sell, or else.’ Our success is unequivocally linked to producing work for our clients that is both creative and effective in delivering meaningful results. I want to congratulate and thank all our teams and clients behind the award-winning campaigns which made these accomplishments possible.”
Numerous campaigns created by Ogilvy were among the most awarded campaigns including: “Moldy Whopper” for Burger King from DAVID Miami and INGO Stockholm (#4), “Not Just a Cadbury Ad” for Cadbury by Ogilvy Mumbai (#12), “Seat” for KFC by Ogilvy Shanghai (#18), “Stop the Beauty Test” for Dove by Ogilvy Mumbai (#31), “No Home Address” for Whitelion by Ogilvy Sydney (#34), “Long-term Brand Story” for KFC by Ogilvy Sydney (#35), “Naming the Invisible by Digital Birth Registration” for Telenor by Ogilvy Pakistan (#43), “Parent Faming” for Huggies by Ogilvy Sydney (#46), “Melting Power Distance” for Cadbury Dairy Milk by Ogilvy Mumbai (#53), “Beer With a Lot of Accent” for Cruzcampo by Ogilvy Madrid (#67), “No Need to Fly” for Deutsche Bahn by Ogilvy Frankfurt (#75), “Michelin Impossible” for KFC by Ogilvy Sydney (#84), “Viewer Verdict” for KFC by Ogilvy Sydney (#84), “Run! Newbies” for Chando by SoHo Square Shanghai (#89), and “Terracotta Army-Themed Golden Skin Launch on Shanxi Health Card Campaign” for Tencent by Ogilvy Guangzhou (#89).
The WARC Effective 100 tracks the results of effectiveness award shows around the world and acts as a benchmark for excellence in effectiveness. The 2022 WARC Effective 100 was compiled from global industry competitions including Effies, Cannes Lions (creative effectiveness & creative strategy categories), IPA Effectiveness Awards, WARC Awards for Effectiveness, Jay Chiat Awards, APG Creative Strategy Awards, AME Awards, and ARF David Ogilvy Awards as well as several regional competitions. More on the methodology can be found here.
Earlier this week, WARC named Ogilvy the most creative agency network in the world for the second consecutive year in its annual Creative 100 ranking of the most creative agencies, networks, and campaigns in the world.