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In Business x Ogilvy Cyprus | Forecasting 2023

13/10/2022
In a special issue of the local business magazine and portal In Business, the Ogilvy Cyprus team...
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Ogilvy Returns to the Top Spot, Named Network of the Year at Cannes Lions 2022

27/06/2022
NEW YORK, NY – JUNE 24, 2022 – The Cannes Lions International Festival of Creativity announced...
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Ogilvy Cyprus receives Grand Award Performance Marketing Agency of the Year!

20/05/2022
We are honoured to be awarded the Grand Award Performance Marketing Agency of the Year , as well as...
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Ogilvy Named Global Network of the Year by Campaign Magazine

12/05/2022
Ogilvy has been named Global Network of the Year by Campaign magazine, as part of its 2021 Global...
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Insights

Our Actions Matter: Planning for Positive Impact

22/04/2022
Last year’s United Nations Climate Change Conference—commonly referred to as COP26—was billed as...
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Insights

Ogilvy On: Burnout – A Mental Health Burden

21/04/2022
Mental wellness is a growing topic of interest, its impact is becoming more widely understood. And...
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Sustainable CX: The Journey to Creating Sustainable, Inclusive, Lasting Business Growth

20/04/2022
The biggest challenge faced by organizations today is how to continue to grow and make a profit...
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Insights

The Behavioral Science Annual 2022

26/03/2022
The latest edition of Ogilvy On is all about Behavioral Science. Our presenters discuss a...
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Ogilvy Becomes Only Agency Network to Secure Top Rankings on Both WARC’s Creative 100 & Effective 100

20/03/2022
NEW YORK — March 18, 2022 — On the heels of being named the most creative agency network in the...
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Insights

The Changing Look of Loyalty

14/03/2022
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy,...
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Ogilvy Becomes Only Agency Network to Secure Top Rankings on Both WARC’s Creative 100 & Effective 100

Sunday 20 March, 2022
by ogilvy

NEW YORK — March 18, 2022 — On the heels of being named the most creative agency network in the world for the second consecutive year by World Advertising Research Center (WARC), Ogilvy is proud to announce that WARC has also named Ogilvy among the most effective agency networks in the world. WARC’s annual Effective 100 ranking recognizes the most effective agencies, networks, and campaigns in the world. Ogilvy ranked as the #2 overall agency network for effectiveness with five Ogilvy offices ranking among the top 50 individual agencies on the Effective 100: Ogilvy Sydney (#2), Ogilvy Mumbai (#5), DAVID Miami (#19), Ogilvy Taipei (#34), and Ogilvy Shanghai (#42). Ogilvy is the only agency network to rank in the top three spots on both the Creative 100 and Effective 100. 

Devika Bulchandani, Ogilvy’s Global President, said: “It is an incredible honor to be the only agency network to secure top rankings on both the WARC Creative 100 and Effective 100 lists. This accomplishment reflects our commitment to valuing creativity and effectiveness equally, epitomized by David Ogilvy’s famous promise, ‘We sell, or else.’ Our success is unequivocally linked to producing work for our clients that is both creative and effective in delivering meaningful results. I want to congratulate and thank all our teams and clients behind the award-winning campaigns which made these accomplishments possible.” 

Numerous campaigns created by Ogilvy were among the most awarded campaigns including:  “Moldy Whopper” for Burger King from DAVID Miami and INGO Stockholm (#4), “Not Just a Cadbury Ad” for Cadbury by Ogilvy Mumbai (#12), “Seat” for KFC by Ogilvy Shanghai (#18), “Stop the Beauty Test” for Dove by Ogilvy Mumbai (#31), “No Home Address” for Whitelion by Ogilvy Sydney (#34), “Long-term Brand Story” for KFC by Ogilvy Sydney (#35), “Naming the Invisible by Digital Birth Registration” for Telenor by Ogilvy Pakistan (#43), “Parent Faming” for Huggies by Ogilvy Sydney (#46), “Melting Power Distance” for Cadbury Dairy Milk by Ogilvy Mumbai (#53), “Beer With a Lot of Accent” for Cruzcampo by Ogilvy Madrid (#67), “No Need to Fly” for Deutsche Bahn by Ogilvy Frankfurt (#75), “Michelin Impossible” for KFC by Ogilvy Sydney (#84), “Viewer Verdict” for KFC by Ogilvy Sydney (#84), “Run! Newbies” for Chando by SoHo Square Shanghai (#89), and “Terracotta Army-Themed Golden Skin Launch on Shanxi Health Card Campaign” for Tencent by Ogilvy Guangzhou (#89). 

The WARC Effective 100 tracks the results of effectiveness award shows around the world and acts as a benchmark for excellence in effectiveness. The 2022 WARC Effective 100 was compiled from global industry competitions including Effies, Cannes Lions (creative effectiveness & creative strategy categories), IPA Effectiveness Awards, WARC Awards for Effectiveness, Jay Chiat Awards, APG Creative Strategy Awards, AME Awards, and ARF David Ogilvy Awards as well as several regional competitions. More on the methodology can be found here.  

Earlier this week, WARC named Ogilvy the most creative agency network in the world for the second consecutive year in its annual Creative 100 ranking of the most creative agencies, networks, and campaigns in the world.