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Ogilvy Cyprus receives Grand Award Performance Marketing Agency of the Year!

20/05/2022
We are honoured to be awarded the Grand Award Performance Marketing Agency of the Year , as well as...
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Ogilvy Named Global Network of the Year by Campaign Magazine

12/05/2022
Ogilvy has been named Global Network of the Year by Campaign magazine, as part of its 2021 Global...
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Our Actions Matter: Planning for Positive Impact

22/04/2022
Last year’s United Nations Climate Change Conference—commonly referred to as COP26—was billed as...
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Ogilvy On: Burnout – A Mental Health Burden

21/04/2022
Mental wellness is a growing topic of interest, its impact is becoming more widely understood. And...
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Sustainable CX: The Journey to Creating Sustainable, Inclusive, Lasting Business Growth

20/04/2022
The biggest challenge faced by organizations today is how to continue to grow and make a profit...
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The Behavioral Science Annual 2022

26/03/2022
The latest edition of Ogilvy On is all about Behavioral Science. Our presenters discuss a...
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Ogilvy Becomes Only Agency Network to Secure Top Rankings on Both WARC’s Creative 100 & Effective 100

20/03/2022
NEW YORK — March 18, 2022 — On the heels of being named the most creative agency network in the...
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The Changing Look of Loyalty

14/03/2022
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy,...
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Big Ideas From the Big Game (Or Rather, the Breaks in Between)

24/02/2022
Contributors to this report: Elise Alverson, Aakriti Goel, Jaime Mougan, Amanda Ortiz, Olivia...
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It's an honor to be named Hellenic Bank's creative agency

31/01/2022
A creative alliance of 25 years continues! We thank Hellenic Bank for choosing Ogilvy Cyprus as...
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Social Media Trends 2022

Friday 28 January, 2022
by ogilvy

In all fairness, 2021 kept us marketers and consumers entertained, to say the least. It will position itself in the history books as the breakout year into the new normal, but heavily dominated by variants and volatility. Hence why the new year will still carry around a 2020 stamp. Another year in a post-Pandemic flywheel effect but with a strong vertical slur of new developments and sub-trends coming to surface.

From a social marketing POV we based this on 3 shifts: a pandemic-led transformation in the field of tech and platforms, the prioritization of omni-channel strategies, and brands’ next steps into humanization. On the backdrop of those shifts we’ve outlined 7 social-led trends that will impact marketing over the next 12 months.

Aside from being social-first, the following trends in this document also have another characteristic in common. They’re all shaped and designed to capitalize on deeper intent and attention. A distinctive move towards containing dwell time and buying power within a single experience or platform.

Without predicting the future, 2022 will be (or at least has the contours to become) the year of:

TikTok’s further expansion as a social mainstay and trends incubator, the imminent social commerce breakthrough, social audio’s move forward, the growing relevance of social communities, the inevitable shift towards experience underpinned by the metaverse, the increasing value of creators, and the cross-funnel capacities of influencers.

We’re off to an exciting year in social. Enjoy the reading.

 

Authors: Dimitri Cologne & Arnaud Vanhemelryck

Dimitri Cologne is Head of Media at Ogilvy Social.Lab.

Arnaud Vanhemelryck is Social & Performance Global Director at Ogilvy.